We Believe Snacks Shouldn't Make You Choose.
Between healthy and delicious.
Between convenience and quality.
Between energy and enjoyment.
Crofty exists because we refuse to accept that compromise.
Honest by Nature.
The Story Behind
Crofty
Real snacks, real ingredients, real people. Learn what drives us and who makes it happen.
Our Story
Why We Started Crofty
Every great brand begins with a simple question.
Ours was: Why should people have to choose between snacks that taste amazing and snacks made with better ingredients?
Too often, the options felt limited—either highly processed snacks with little nutritional value or “healthy” alternatives that sacrificed flavor.
We believed there had to be a better way.
So Crofty was created to bridge that gap by making snacks that people genuinely enjoy while being made with thoughtfully selected, ingredient-conscious recipes.
From our signature Energy Bites to our growing range of performance-inspired snacks, every Crofty product is designed to fit naturally into modern, active lifestyles.
The Story Behind Crofty
Real Snacks. Real Ingredients. Real People.
Crofty isn't just about making snacks.
It's about creating moments of energy, enjoyment, and connection through food people can feel good about eating.
Behind every product is a commitment to thoughtful sourcing, continuous improvement, and listening to the people who enjoy our snacks.
As we continue to grow, our mission remains the same: To make better snacking simple, delicious, and accessible to everyone.
Our Mission
Making Better Snacking Simple.
To create delicious, ingredient-conscious snacks that combine great taste, convenient energy, and quality ingredients for everyday life.
Our Vision
Building Africa's Most Loved Better-For-You Snack Brand.
We envision a future where Crofty becomes the go-to snack brand across Africa, known for creating products people trust, enjoy, and proudly share.
Founder's Story
Every Great Brand Starts With a Problem Worth Solving.
Crofty was founded by Caleb Siambi, an entrepreneur driven by a simple belief: people shouldn't have to choose between snacks that taste great and snacks made with better ingredients.
Crofty was born to bridge the gap between indulgence and ingredient-conscious snacking.
From the first batch of Energy Bites to an expanding range of products, every Crofty snack reflects the same philosophy: real ingredients, exceptional taste, and no unnecessary compromise.
Today, Caleb leads Crofty with the vision of building one of Africa's most trusted snack brands, creating products people love while proving that a homegrown African brand can compete on the global stage.
“We're not just making snacks. We're building a brand that people can trust, enjoy, and proudly call their own.”
— Caleb Siambi, Founder & CEO
The People
Meet The Team
Caleb Siambi
Founder & CEO
“STAY RELENTLESS. BUILD THE FUTURE.”
Kathleen Alando
Director of Brand & Community
“Excited to work with Crofty cause it represents creativity, authenticity and local innovation. I look forward to sharing a brand that feels real, fun, and connected to everyday life.”
The Ambassadors
Meet Our Brand Ambassadors
Official Energy Bites Ambassador
Marvel Laura Oswago
Kenya Lionesses
Kenyan rugby player representing the Kenya Lionesses, known for her resilience, discipline, and relentless work ethic. Named in the Kenya Lionesses squad for the 2026 Rugby Africa Women's Cup, she has also represented Kenya in the HSBC SVNS2 and Safari 7s.
Brand Ambassador (Rugby)
Keragori Moses Ongoncho
Daystar Falcons
A dynamic Fly-half and Halfback currently representing Daystar Falcons Rugby Club. With six years of rugby experience, Keragori brings discipline, determination and a passion for growing the game both on and off the pitch.
Brand Ambassador (Rugby)
Amon Wamalwa
Kenya Shujaa / Simbas
A Kenyan international rugby player who has represented both Kenya Shujaa (7s) and Kenya Simbas (15s). A versatile Fly-half, Amon's rugby journey began at the age of six and has taken him to the global stage, including the 2022 Rugby World Cup Sevens.
Brand Ambassador (Rugby)
Eddy Wambugu Murage
Daystar Falcons
Fly-half for Daystar Falcons Rugby Club and a former Kenya U20 international. Eddy is driven by resilience, discipline and continuous growth, believing that every challenge is an opportunity to become stronger on and off the field.
Brand Ambassador (Rugby)
Elkeans Musonye
Kenya Simbas | Backrow
A powerhouse in the Kenyan rugby scene, Elkeans Musonye brings over 13 years of elite competitive experience to Crofty Rugby. A capped Kenya Simbas international with 26 test appearances since 2016 — including a stint as Vice-Captain — Elkeans has represented Kenya across the Currie Cup, the Victoria Cup, and Rugby World Cup Repechage qualifiers. Off the pitch, he's a World Rugby-accredited Strength & Conditioning coach and Head Coach of the Red Wailers at Safari Sevens, reflecting the same discipline and leadership he brings to every training session fueled by Crofty.
Brand Ambassador (Rugby)
Franklyne Wekesa
KU Blak Blad
Franklyne Wekesa is a talented Kenyan rugby Halfback for KU Blak Blad, recognized for his speed, vision, quick decision-making, and relentless work ethic. As a rising athlete, he represents the discipline and ambition of Kenya's next generation of rugby talent — making him a natural fit for the Crofty family.
Brand Ambassador (Rugby)
Judith Auma
Kenya Lionesses Captain
Captain of the Kenya Lionesses and a Tokyo 2020 Olympian, Judith has represented Kenya on the international stage across both rugby sevens and 15s. A scrum-half and fly-half playmaker known for her leadership, tactical intelligence, agility and competitive spirit, she directs the game and creates opportunities for her team. Beyond the pitch, Judith works as a youth rugby trainer and Under-11 coach, mentoring the next generation of rugby talent.